Platform Guides
Managing Google Search and Performance Max Campaigns by Conversation
· 6 min read
Short answer
Google Ads is powerful but dense. A conversational assistant can summarise performance, find wasted spend and draft budget moves between Search and Performance Max campaigns, which you approve before they apply.
What conversation is good at
Use AI for the repetitive review work: reading reports, spotting outliers and drafting changes.
- Weekly summaries across campaigns.
- Finding campaigns with rising cost and flat results.
- Drafting budget shifts toward what works.
- Pausing clearly failing ads.
Example requests
| You ask | AI drafts |
|---|---|
| Where am I wasting money? | List of high-cost, low-result campaigns |
| Move $20/day to my best campaign | Budget change awaiting approval |
| Pause anything with no results in 7 days | Pause drafts for each, awaiting approval |
What to keep human
Brand decisions, offers and the final approval. Performance Max also relies on good assets and conversion tracking — check those are set up before judging results.
Try it in AdStudio
“Which Google campaigns had the highest cost per click this week?”
Get started for freeFrequently asked questions
Do I need a Google Ads account?
Yes for real campaigns; a test account lets you explore first.